Papers are sought in the following key areas of international advertising (the list is not exhaustive):

l The impact of mobile communications in emerging markets on brand and consumers

l Mobile advertising effectiveness

l Cross-cultural advertising issues in a marketing context

l Mobile advertising as part of a cross-platform strategy

l Wechat advertising effectiveness in Chinese settings

l Global advertising perceptions across cultures

l Global advertising strategy across cultures

l Relationships between global advertising strategies, global branding, and global consumers

l Comparison of the effects of different types of message framing

l Understanding how advertising is (or might be) used in digital, virtual media or other developing media.

l Communication and image of products in cross-cultural contexts

l Branding issues in cross-cultural and global settings

l Global media and social media/brand communities/mobile networks

l B2B advertising theories, conceptual frameworks and models

l B2B advertising in new media – social media

l Ethical issues in cross-cultural communications

l Applying and validating advertising theory developed in the West to Eastern and/or cross-cultural settings

l Advertising in sharing economies

l Big data and advertising